More than 67 % of supply-chain managers still rely on spreadsheets to track freight. Moddule turns every status ping into a live, branded “command-centre” portal so shipments flow instead of stall.

The Challenge: Status Queries Shouldn’t Be So Hard

Modern freight is designed to move in one continuous rhythm, from factory floor to final mile. Yet, most of the data guiding those moves still arrives late, scattered, or with great complexity. Mid-market forwarders in particular juggle dozens of carrier feeds and siloed systems, leaving customers to “just refresh the tracking link.” The result is a hidden tax on global trade: service desks drown in status emails, management flies blind on margin, and carbon metrics surface long after the invoice lands.

Moddule was built to flip that script. By dropping a white-label control tower on top of any existing tech stack (with the ability to do it in as little as five weeks) the startup gives regional forwarders the real-time visibility once reserved for the world’s top integrators. When every stakeholder can see the same live feed, freight moves the way it was meant to: predictably, sustainably, and with zero copy-paste chaos.

Two-hundred thousand small-to-mid logistics service providers (LSPs) run global freight on a patchwork of TMS, WMS, carrier emails, and Excel. Every “Where’s my container?” forces ops teams to cross-check three systems, draining margin and eroding trust. Customers expect Amazon-style clarity; forwarders are stuck copying cell A-to-B.

The Founding Story: The Search for Logistics Clarity

Hans Elmegaard spent 25 years inside Maersk, DSV, Scan Global Logistics, Agility, and Panalpina, watching teams drown in update requests. Born and raised in Denmark, he has lived and worked in Hong Kong, Switzerland, the Netherlands, and today calls Canada home. Ben Jones sold logistics tech into those same corridors and saw the hours leak first-hand.

Hans and Ben met at DSV in Hong Kong and bonded over the same pain, asking: “What if mid-market forwarders could launch a control tower as easily as a Shopify store?” 

Around the same time Hans reconnected with Kasper Hansen, whom he’d first worked with at Maersk, also in Hong Kong. The trio’s shared Asia lens and frontline freight scars became the blueprint for Moddule.

“Forwarders deserve big-player tech without big-player budgets. Our job is to give it to them.” — Hans Elmegaard

Growth and Evolution: Portal → Predictive Edge

Before long, “just build us a portal” turned into a wider brief: help us anticipate problems, not just display them. Customer feedback sessions revealed that once shippers had real-time views, their next question was “What will break next?” and could the platform surface CO₂, carrier scorecards, even lane-level margin leaks in the same click. 

That pull from the front line is what drove Moddule’s build:

Looking Ahead: Flow Without Friction

Moddule’s ambitions to become the default portal for SMB forwarders isn’t impossible when you consider logistics’ need for real-time visibility. As the network grows, lane-level benchmarks, carbon insights and AI-driven exception playbooks will give regional LSPs the strategic edge once reserved for global integrators.

Sometimes the biggest breakthrough is simply seeing freight move exactly when and how it was always meant to.

Curious about logistics clarity? Keep up with the Moddule team on LinkedIn or reach out to Motion Ventures and we’d be happy to connect you with them.